It's all about content!

We hear it every day.  On Facebook -- forget amassing likes, get engagement with content.  On Twitter--get those retweets for engagement.  Add "content" for branding.  Post videos.  Post images. And on and on.  Never ending tasks.  Oh, and one more thing, do it every day.

But just what is content?  Is it a "saying" for the day?  Is it a repeat of an article you've read--and most likely are sending  to individuals who've already seen it in your Linked In Group?  Is it telling a story about your company?  Is  talking about your pet or a movie you've seen, considered "content"?  Or is it passing on information you think is important or relevant?  And more importantly, how does it measure with social media algorithms so someone actually can see it?

Some companies and some individuals pepper the Internet with a constant barrage of unnecessary or repetitive data, to the extent that their name or logo becomes annoying rather than informative.  You must decide what you want to pass on and how you want to be perceived.  Forget going viral, just tell them something worth hearing and seeing.

First and foremost, know and listen to your target.  A good rule of thumb to follow on social media  is 10% sell and 90% information from ebooks to videos.  (I'm learning that the hard way.) But whatever you do, you must have commitment.  So choose 1 or 2 social media sites and work with them.  Your posts don't have to be elaborate but develop a strategy and commit to it.  It may take awhile, but it'll work.
 
When it comes to video, it's even more important. Does it have to be a big scale production?  Sure, if you can afford it. But really it's all in the message.

Are you an expert in the field?  Do you want to keep your customers and add new ones? If so, then a minute message could deliver relevant content. Whether your are a real estate agent or have a Heating & Cooling  business.  Choose one topic.  One subject.  Example:  Should you change furnace filters, more than once a season?  Answer the question and tell them which conditions dictate changing filters.  And show them -- show them a furnace filter after 2 weeks, after 4. See what worked for Chicago Dentist +JerryLynch from our site's resource directory.  We've set up a page for a click thru , but you can be simple-- just email your picture with a hyperlink to any video you post on You Tube.  Write a note, 50% off during April, or get a FREE home evaluation.

Dr Lynch


 How to do it:  Set your movie camera on a tripod and get up nice and close or sit before your computer camera.  Keep it under 1 minute!   Then you've got #1 in a series with simple Q & A that you can post on the Internet, or market to your customer list via an email link, along with a Special Offer. Do it weekly or any schedule that fits yours (unless of course, you have an army working for you).  Remember, people do business with people.  When they see your face, you are a real person and they either believe you or they don't.

Do you have important information that affects a special target?  Do you want to brand yourself as an expert in the field for that target?  If the information you impart is relevant to a current issue, you can spend 3-5 minutes on the topic and you won't lose a viewer.  But....you have to present the topic in an organized and easily understood manner and remember you are talking to a niche audience.  What's more, you must be comfortable in front of a camera.  If the subject affects your industry but you are not the expert, bring one in and make it a message presented by you.  Example:  I'm a real estate broker and short sales affect my target.  Rather than present  a message personally, I decided to shoot a real estate attorney--with a camera, that is -- +Shara Danielle Harris. The video is from our real estate site, but it is presented by me as an independent broker.  I'm marketing it for our business site plus my individual brokerage site, Facebook, etal.

 Short Sale Primer

The presentation:   A simple shoot in an office with supers (captions, etc) identifying the question and separating the on-camera answers. Sound can be an issue in an office with high ceiling and an abundance of window areas  as evidenced in our video.   But, it works for us--and we won't shoot in the same environment next time.
NOTE :  A big thank you for all the great emails. Been extraordinarily busy, but our next blog is in works.  Watch for it.  Meanwhile "like" us on Facebook (brixNflix)--particularly since you are "engaging" with this blog.  And real estate agents, check out brixnflix.com -- it's a real bargain if you have a property to sell..